Even the biggest brands prefer outsourcing online marketing, over hiring an in-house team. Besides the obvious cost benefits, outsourcing brings more experience and expertise to the project. If you are looking at the top Singapore advertising agencies for your brand, avoid the mistakes listed below.
#1 – Not discussing your goals
The scope of online marketing is different for every brand, and you have to ensure that all the relevant goals, expectations and details are shared with the agency. Find a company that’s interested in knowing your brand at the very least.
#2 – Hiring the cheapest service
Companies with limited resources often end up hiring agencies that offer the cheapest deals. Pricing is certainly an important factor, but online marketing is also about expertise. The best agencies charge more, because they have the experience of managing diverse challenges.
#3 – Not reviewing their clientele
Has the marketing agency worked with brands with a similar profile? Do they have experience in all the core aspects of online marketing – SEO, search engine marketing and social media marketing? Who are their regular clients? Will they offer references on request? These are some of the basic but necessary questions that you must ask.
#4 – Missing out on the work process
The collaboration between a client and the advertising agency is critical for the success of an online marketing campaign. You need to know how they plan to get you onboard, and if they have a clear reporting system, which can help in tracking results.
#5 – Not asking for a free consultation session
Yes, you read that right. Most agencies do offer a free website audit and consultation session, and you should insist on that to evaluate the work of the company better. The first meeting is important, because you can review how they decode online marketing for your brand.
Check and shortlist a few agencies now!
